Gen Z – 60% of TikTok users are Gen Zers.Audience – As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States.

Creation – 83% of TikTok users have posted a video.Opens – A user opens the TikTok app 8 times per day.They spend an average of a WHOPPING 95 minutes per day (over 1.5 hours) in the platform. Average Minutes Per User – TikTok users love the app.This means that the TikTok userbase is aging up (so get on it now!). In April, that number jumped to 39.2 million-three times the 12.6 million who used the app last April, according to the most recent Comscore data provided to Adweek (note – Comscore only tracks users over 18). over 18, TikTok brought in 22.2 million mobile unique visitors in January, 23.2 million in February and 28.8 million in March. Monthly Active Users in the United States – TikTok now has over 138 million active users in the U.S.In June of 2020 TikTok was downloaded 87 million times worldwide (with 7.5 million of those coming from the U.S.). 500 million of those come from India, 180 million from China, and 130 million from the U.S. In Q1 of 2020, the app had 315 million downloads, which is the best quarter by any app, ever. In January 2021, TikTok had 62 million downloads. Total App Downloads – The TikTok app has been downloaded over 2.6 billion times worldwide, as reported by Sensor Tower in December, 2020.For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 750M, Pinterest – 480M, Twitter – 300M. Monthly Active Users – TikTok officially has over 1 billion monthly active users.Without further ado, here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available – some data is directly from our TikTok contacts). Want to know how the TikTok algorithm works? Click here. Need inspiration on launching your TikTok strategy? Click here for amazing TikTok examples from brands. If your brand’s target audience includes anyone between the age 13 and 60, you should be on TikTok right now. TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 210 million times in the United States alone.

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